Called the Trailblazer - a name that would return at Chevrolet decades later - it quickly came to naught. (Besides, Ford also had a more direct competitor for the Rampside in the Econoline.) The dealers wanted another El Camino.Īccording to Skowronski, the planning team initially flirted with a somewhat El Camino-like concept featuring dual Corvair engines.
The short-term solution offered by Chevrolet - the 1961 Corvair Rampside pickup, with its rear engine and bi-level load floor - was simply too different to compete against the small, but thoroughly conventional, Ford. They were also aware, of course, that Ford was still very much in the game with the new compact Ranchero, which was selling well. They had liked the extra sales provided by the half car/half truck. Some Chevrolet dealers were disappointed with the El Camino being dropped for 1961. Skowronski's very first assignment: help Chevrolet Truck Sales Manager James Conlon and his product planners research a replacement for the 1960 El Camino. When Eugene "Geno" Skowronski reported to work at Campbell-Ewald Advertising, Chevrolet's ad agency, on September 8, 1960, it was the start of a career that would span more than three decades and include dozens of new-vehicle introductions. However, your author did locate a member of the original concept team who well remembers the story of how the intermediate El Camino came to be. The exact chronology of events and who did what to bring the El Camino revival to market have become murky with the passage of time. However, when Chevrolet unveiled a new El Camino in 1964, Ford was immediately put on the defensive. The Falcon Ranchero consistently rang up around 20,000 sales per model year from 1960 to 1963. Meanwhile, Ford was busy transforming the Ranchero into a much smaller offering based on its new-for-1960 Falcon compact. Chevrolet responded with its like-sized El Camino in '59, but would build it that way for only two model years. See more pictures of Chevrolet cars.įord, of course, had fired the first round in the sedan-pickup battle with its Ranchero, built from 1957 to 1959 on the full-size Ford platform. Properties may or may not be listed by the office/agent presenting the information.The 1965 El Camino combined the moderate size of a car with the performance of a truck. All information should be independently reviewed and verified for accuracy. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. Based on information from The MLS™ - Combined L.A. Information is deemed reliable but not guaranteed. IDX information is provided exclusively for personal, non-commercial use, and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. The listing broker’s offer of compensation is made only to participants of the MLS where the listing is filed. Properties may or may not be listed by the office/agent presenting the information as of 02:18:08 PDT and /or other sources. The viewer should independently verify the listed data prior to making any decisions based on such information by personal inspection and/or contacting a real estate professional.īased on information from California Regional Multiple Listing Service, Inc. All listing data, including but not limited to square footage and lot size is believed to be accurate, but the listing Agent, listing Broker and CRMLS and its affiliates do not warrant or guarantee such accuracy. Information provided is for viewer's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties the viewer may be interested in purchasing. ("CRMLS") and is protected by all applicable copyright laws. The multiple listing data appearing on this website, or contained in reports produced therefrom, is owned and copyrighted by California Regional Multiple Listing Service, Inc.
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